What?

The Egg Master (£29.99, DecentGadget, Amazon) is a vertical grill encased in silicone housing. Ingredients poured into the plastic tube are heated by an embedded, wraparound element. When ready, food spontaneously rises from the device.

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Why? Because there is no God.

The Egg Master has to be observed in all its slow-mo action to be truly appreciated. Video by Rhik Samadder.

Well?

This week’s gadget describes itself as “a new way to prepare eggs,” which is accurate in the way that chopping off your legs could be described as a new way to lose weight. Let’s start with that name; it’s the unsettling taint of S&M, an overtone consistent with the design. Egg Master’s exterior screams cut-price, mail-order adult toy; its funneled hole suggests terrible uses. And it has a traffic light on it, for some reason.

“Spray non-stick agent into the container,” the box advises, which definitely gets the tummy rumbling. As instructed, I crack two whole eggs into the hot tunnel, trying to ignore the gurgling sound from within. It’s impossible to see what’s going on – but it doesn’t smell good. I squint into the dark opening. A bulging yellow sac peers back at me. Minutes pass; the smell does not. Then, without warning, a flaccid, spongy log half jumps from the machine, writhing like an alien parasite in search of a host body. It’s horrifying, like a scene from The Lair of the White Worm.

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I can’t look at it, let alone eat it. I consult the badly photocopied handbook to stall, which suggests other delicious treats this baby is good for. Egg Master Egg Crackers are mixed-up crackers, egg and cheese; Egg Master Egg Dog; PB&J (peanut butter and jelly) Egg Master, and the tantalizing Cuban Egg Master. It’s a dossier of culinary hate crimes (barbecue Pork Egg Master has two ingredients, “biscuit dough and three teaspoons of precooked pork”). Nervously, I try the sulphuric, sweating egg mess before me. The taste is … not the best. As I dry heave into the sink, I try to remember if I read about this machine in the Book of Revelation. Why is it in the world? Who created it? Maybe no one. Perhaps soon, sooner than you think, we will all bow to the Egg Master.

I try to remember if I read about this machine in the Book of Revelation. Why is it in the world? Who created it? … I try to remember if I read about this machine in the Book of Revelation. Why is it in the world? Who created it? … Rhik Samadder.