Everyone loves a good tip. Well, not my mother, but you get my point. Here are 55 quick tips for search engine optimization even your mother could use to get cooking. Most folks with some web design and beginner SEO knowledge should take these to the bank without any problem.
1. If you absolutely MUST use Java script drop-down menus, image maps, or image links, be sure to put text links somewhere on the page for the spiders to follow.
2. Content is king, so be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase.
3. If the content is king, then links are queen. Build a network of quality backlinks. Remember, if there is no good, logical reason for a site to link to you, you don’t want the link.
4. Don’t be obsessed with PageRank. It is just one itsy bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
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5. Be sure you have a unique, keyword-focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a household name, your business name will probably get few searches.
6. Fresh content can help improve your rankings. Add new, useful content to your pages regularly. Content freshness adds relevancy to your site in the eyes of search engines.
7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets,” then link to “blue widgets” instead of a “Click here” link.
8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store,” not “our store”) to help you get found in local searches Owner Business.
9. Don’t design your website without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
10. Use keywords and keyword phrases appropriately in-text links, image ALT attributes, and even your domain name.
11. Check for canonicalization issues – www and non-www domains. Decide which you want to use, and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com, and internal links go to http://www.domain.com/index.html.
Ditch the index.html or default.php or whatever the page is, and always link back to your domain.
13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
14. Your URL file extension doesn’t matter. You can use.html,.htm,.asp,.php, etc. and it won’t make a difference as far as your SEO is concerned.
15. Got a new website you want to be spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.