Guardian News & Media (GNM) today unveils a brand new WordPress plugin, which will enable millions of bloggers across the globe to publish content from on their own sites free of charge. The Guardian news feed plugin, developed using GNM’s award-winning Open Platform, is the first full article feed plugin ever released by a major publisher. Matt McAlister, Head of the Guardian Development Network, said: “Last month we announced that the Guardian Open Platform is officially open for business, and the WordPress plugin is a fantastic example of just one way we are reinforcing our leading position as an innovator in digital technology.

Guardian unveils WordPress plugin for bloggers 1

“Bloggers will be able to browse through our articles on the WordPress platform, choosing which articles they wish to publish on their blogs. We will embed ads within the articles to build a global ad network for the Guardian, yet the bloggers will be able to keep any associated revenue that they earn on their own sites.” Matt Mullenweg, the co-founder of WordPress, said, “I’m excited to see more major news organisations like The Guardian getting involved with Open Source development.– ends –

Notes to editors

WordPress bloggers first need to register for the Guardian Open Platform, agree to the Terms and Conditions, and obtain an API key to get the plugin. They will then be able to obtain the Guardian News Feed plugin from the WordPress plugin directory.

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The Guardian Open Platform launched last year as a beta service. GNM became the first newspaper publisher to open up its database to partners, allowing them to select and collect content for re-use on their own websites. Since then, over 2,000 developers have registered, and over 200 apps, products, and data visualizations are now live using the Open Platform. The Guardian Open Platform won the launch award at the AOP Awards 2010.